We believe context is built on superior commercial and business intelligence, enabling smart brands to reach Higher, scale Wider and get Closer to their key customers and prospects.

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CaseStudy_1_Tata

Creating contectual executive conversations.

With several high-value propositions on the portfolio, our client was keen to understand how to prioritise, position and contextualise them against their key accounts.

We analysed 32 senior executives across six target accounts to create 24 highly personalised, contextual narratives that resonated with each executives business strategies and objectives.

CaseStudy_2_Microsoft

Extending the reach of your sales organisation.

Having already succeeded with key customers, our client needed to understand how to increase wallet share across the whole organisation.

We analysed the partnerships’ target accounts and contextualised their joint propositions to extend their offer globally, divisionally and functionally.

CaseStudy_3_Cisco

Delivering personalised content for 1-1 engagement.

Looking to break through the marketing noise in the industry, our clients asked us to develop a range of unique approach paths and content for key target buyers.

We developed 14 contextual propositions with personalised video content, landing pages and nurture flows to create unique, one-to-one engagement opportunities.

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